There’s no denying it, Activision (Call of Duty series, Band Hero, DJ Hero, Prototype) is the equivalent of the devil to many “mature” gamers nowadays. Meaning gamers who do more than just game, who actually know what the f*** is going on in the industry. Let me sum it up for you, here is Activision’s list of priorities as I see it:
1) Shareholders
There is no denying it, Activision exists to make money. While this is not “wrong” it is wrong to put this priority before gamers and the game itself. Which to many is the road Activision has been going down for quite some time now.
2) CEO Bobby Kotick
This fag is in it for himself and his cronies. Just look at him, I truly want to punch him in his stupid looking face and rip out his jerry curls, in a nice tame gamer rage sort of way of course.
3) Games
I’m not sure about the exact order of the final 2 priorities of Activision, but I am sure they are at the bottom of the list.
4) Gamers
Now that I have stepped back and looked at the list from an enlightened viewpoint, us, or gamers are defiantly at the bottom of Activision’s list of priorities. Truly sad.
Now, you may ask yourself, where I came up with this list of Activision’s priorities. Well I was browsing the internetz and found some interesting quotes from web analysist Michael Pachter about Activision and what they “should” be doing with regard to charging for online gaming.
“We were disappointed to hear Activision’s new head of publishing flatly deny the company’s plans to charge for multiplayer. We firmly believe that until the publishers address monetization of multiplayer, game sales will continue to be challenged by the publishers’ altruistic decision to provide significantly more entertainment value per hour than ever in history.”
“Considering that each of the publicly traded publishers exists to maximize shareholder value, we view their reticence to monetize multiplayer as a betrayal of shareholder trust, and can only hope that each implements plans to address the impact of increasing free multiplayer going forward. Even if we are mistaken and charging for multiplayer doesn’t result in packaged goods growth, we think that investors will be satisfied if publisher revenues once again begin to grow due to contribution from multiplayer monetization.”
“In our view, monetization of multiplayer is one of the greatest opportunities for the publishers, and we think that it would be a serious strategic error to pass on this opportunity.”
So based of these comments and Activision’s willingness to charge an arm and a leg more than its competitors for DLC and other things, this is where the list generated from. I’ll let you make your own opinions now.
